The Too Big To Ignore campaign is all about giving small business owners, employees and supporters the opportunity to get involved and have their collective voice heard. The Active Voices tally is a visible representation of that voice. It records the various activities and conversations that are taking place online about the Too Big To Ignore campaign. It not only counts each person who clicks to add their support on the Too Big To Ignore website, it registers a range of other activities too, including posts and comments that are uploaded to the site, Facebook activity, Twitter activity, logins to the Too Big To Ignore website via different social media sites, and more. Essentially, the Active Voices tally is about making sure every voice counts, and that all the support for the campaign is recorded and aggregated in one central place.